TOM CRAIN, president of Aviary Creative, has the ability to adapt to and work successfully in many work environments and project teams.
Writer of colorful and accurate copy cross-platformed in both print and web, Tom consistently demonstrate project management skills in all settings from entrepreneurial ventures to small private agencies to government departments to major corporations while managing the creative process, motivating and empowering team members, fine-tuning marketing plans and juggling multiple projects.
With a proven ability to outperform customer expectations, Tom exceed sales quotas and lead with creative and innovative approaches within competitive, deadline-driven environments.
Specialties: copywriting, sustainability, green movement, marketing communications, design/layout, promotions, partnerships, editing, web content Marketing communications for green and sustainable products and services.
Tom’s articles, including six cover stories and two American Society of of Business Publishers and Editors (ASBPE) Azbee awards, have appeared in more than 100 international and regional magazines and newspapers including Turf, Design-Build, Landscape Management, Lawn & Landscape, Garden Center, Minneapolis Star Tribune, Franchise Times and Minnesota Business.
He began his marketing communications career as a travel-related public relations specialist for destinations including Minnesota, Illinois, Michigan, America’s Heartland, Mississippi River Parkway, Barbados and Kenya capturing several Government Communicators awards. He then went on to serve as editor of two regional high technology newspapers — Minneapolis’ Epicenter Business News and Boston’s 128 Technology News, Twin Cities’ StoresGalore! shopping guide and Conklin Companies’ Vision sales and marketing magazine. He also co-authored two business directories for Dow Jones-Irwin, Doing Business in New York City and Doing Business in Chicago.
Currently residing in Akron, Ohio, Tom is VP-Membership for the International Association of Business Communicators (IABC)-Cleveland/Akron Chapter and co-founder and Board member of Greater Akron Innovation Network for Sustainability (GAINS). He is a former member of Association of Business Publishers and Editors (ASBPE) and Public Relations Society of America (PRSA).
For the past 15 years, Tom has provided web content and blogs and produced sales collateral for dozens of major industrial and consumer product companies including SD Myers, Continental ContiTech, Stark Industrial, Sherwin-Williams, DNA Spectrum, Cargill, Target Stores, RR Donnelley, Cutler Real Estate, Prudential Real Estate, RE/MAX, AgroVantage, HealthEast, Enzacta International, Lennar, Carlson Companies, Donaldson Corp. and PixelFarm.